Let's build digital health products people actually love using

With 14+ years of product experience at companies like Walgreens, I help OC health tech companies build and scale digital products — without the cost of a full-time Head of Product.

Peter Hong - Digital Product Consulting

Who I Serve

Building great digital products is hard. Doing it without the right product leadership is harder

Maybe your customers aren't engaging with the digital tools you've built, and you can't quite pin down why. Maybe you've got a new app, portal, or care experience sitting on a whiteboard because nobody owns getting it from concept to launch, especially with compliance and clinical workflows in the mix. Maybe your roadmap is really just your engineering team's backlog, and what you actually need is someone steering product strategy week over week — not just showing up for a one-off project.

If you're an Orange County health tech company — startup, growth-stage, or established — that needs senior product thinking without the cost of a full-time Head of Product, that's exactly where I come in.

"My digital products are NOT meeting my PATIENTS' EXPECTATIONS..."

"Is my product roadmap... ok?"

Great mission, mediocre website that just... kind of works?

"why are my patients NOT ENGAGING with my digital tools? 🧐"

I want to build the right experience, but what exactly do I have to do?

About Me

I'm Peter Hong, a digital product consultant based in right here in Orange County.

Over 15+ years, I've led digital products at Walgreens, iHerb, and Panasonic — building and scaling products that reached hundreds of millions of users and generated $3B+ in revenue. At Walgreens, I owned loyalty and engagement products, connecting eCommerce, retail, and pharmacy into one experience for millions of members. At iHerb, I led 0-to-1 mobile product strategy for one of the largest health and wellness eCommerce companies in the world. I've also built my own AI ventures from the ground up, so I know both enterprise scale and what it takes to build without a big team behind you.

But beyond the resume: I care about getting this right. Health tech isn't just another product category — a confusing app or a broken workflow can mean someone doesn't get the care they need. I bring the rigor of enterprise product leadership together with a genuine investment in the people on the other end of what you're building.

Product Expertise

Driving digital product growth for global leaders like Walgreens, iHerb, and Panasonic, as well as scaling my own eCommerce and AI ventures from the ground up. I bridge the gap between enterprise-level strategy and lean startup agility.

AI Strategies & Product Development

Leverage AI to build web products, analyze complex business problems, and maximize operations efficiencies

Mobile Apps & Mobile Websites

Building 0-1 mobile products to more than $500M annual revenue 🚀, and redesigned mobile web to >25M monthly visits

a person holding a cell phone in their hand

Research and Innovate

Build "real" solutions based on qualitative and quantitative data, and deliver the right features and UX for the customers

Scaling Digital Products

Expert in building and scaling digital products in health tech, eCommerce, and other industries

$5B+

100+

Revenue generated through products

Businesses and partnerships connected

Learn more

The H.U.M.A.N Framework

Your customers are human, so your digital products need to be built for humans

Uncover

Auditing the digital products to identify hidden friction, disconnected data silos, and operational bottlenecks.

Map

Leveraging AI and collaboting with Engineering to rapidly build, prototype, and compress the time-to-market.

Hear

Connecting with stakeholders, users, and the community to listen to their pain points, goals, and underlying needs.

Accelerate

Navigate

Translating discoveries into a unified, strategic product roadmap that bridges business and the customers.

Continuously optimizing the products & ecosystem post-deployment to ensure long-term, real-world impact.

Services

1. Product Audit

A 1-2 week deep dive into your current digital products with a report on product strategy, UX, roadmap, growth opportunities, and more.

2. Product Launchpad (from 0-1)

Let's convert an idea, a spark, or a vision into a functional MVP. Let's map it out and build the experience together!

Weekly high-level strategy and mentorship for your product and other cross-functional teams

3. Fractional Product Leadership

Expert product experience on demand - without the executive overhead. Click any of the below 3 services to learn more 👇

Frequently Asked Questions

Q: Do you work with early-stage or established products?

Both. My Product Launchpad is built for 0-to-1 builds. My Fractional Leadership is built for companies that are post-product-market fit and scaling. The Product Audit works at any stage.

Q: Do you have experience with our specific type of product — EHR / patient engagement / medical device software / clinical decision support?

Health tech is broad and I don't claim to be a specialist in every subcategory. What I bring is deep experience in the product leadership layer above the clinical specifics — how to scope, validate, build, and scale digital health products regardless of the specific clinical domain. In our first conversation I'll tell you honestly if your situation requires someone with deeper domain expertise than I have.

Q: We already have a product manager. Why would we need you?

A product manager executes. A Head of Product leads. If your PM is making roadmap decisions, setting product strategy, and managing stakeholder alignment without senior leadership above them — that's a gap. I step in above the PM layer to provide the strategic direction your PM needs to do their best work.

Q: We're in the middle of a product build right now. Is it too late to bring you in?

It's rarely too late — and it's often exactly the right moment. Mid-build is when the most expensive mistakes get made: scope creep, wrong prioritization, misalignment between engineering and business goals. Bringing in product leadership mid-build often saves more time than it costs. Let's talk about where you are and I'll give you an honest assessment.

Q: What does a typical week look like when you're working with us?

It depends on the engagement type. In a Fractional Leadership engagement a typical week includes a roadmap review, one or two stakeholder syncs, async feedback on designs or specs your team produces, and a weekly priority summary I send you every Friday. You always know what I'm working on and why.

Magnifying glass sits near a laptop on a table

Let's Connect

With 14+ years in digital product management, 9 years in engineering, and the passion in connecting with people, I bring experience and the H.U.M.A.N product framework to help you solve user pain points, build your healthtech products right, and thrive in this AI-driven landscape. Let's connect!

A MacBook with lines of code on its screen on a busy desk

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