Listen, Research, and Innovate
It's About the Users
Building a successful digital product isn't about guessing what features to build; it’s about listening to what your users are actually telling you. My approach to product consulting is rooted in a "user-first" philosophy, where every roadmap decision is backed by a blend of rigorous data and genuine human empathy. Whether I’m diving into the "why" behind user behavior through one-on-one interviews or the "what" through deep-dive analytics, my goal is to eliminate friction and transform complex user journeys into seamless, high-value experiences.
Analytics, Data, and Research
I bring a diverse toolkit of analytical and research methodologies sharpened at some of the world’s most recognizable brands. At Walgreens, I mastered the art of nuanced user research and clinical-level empathy to guide patients through high-stakes digital health journeys. During my time at iHerb, I led a high-velocity culture of experimentation, running A/B tests every two to four weeks to constantly refine the conversion funnel for millions of global users. My tenure at Panasonic added a crucial layer of B2B qualitative research, teaching me how to navigate the complex needs of professional stakeholders and translate specialized feedback into functional product adjustments.
Right Tools for the Right Experience
Data without action is just noise, which is why I utilize industry-leading platforms like Google Analytics, Heap, Amplitude, and Adobe Analytics to pinpoint exactly where users are dropping off in your funnel. Once we identify the "leaks," I move quickly into solution mode. I am a hands-on builder who creates my own prototypes and collaborates closely with designers in Figma to develop high-fidelity models. This allows us to get a tangible product in front of real users for usability testing early and often, validating our hypotheses before a single line of production code is written.
Let's Innovate Together
Now, I am bringing this enterprise-level rigor to small-to-medium businesses and non-profits. By applying the same "build-measure-learn" cycles that scaled global marketplaces, I help my clients move from ambiguity to clarity. My mission is to ensure that your digital product isn't just a tool, but it's weaved together by sparks of innovation and customer empathy, that you can truly serve your customers and community
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