Enterprise Strategy. Startup Speed
Bringing world-class eCommerce product expertise to "everyday" companies. Optimize conversion, maximize LTV, remove friction, bridge the gap with AI together
WHO I SERVE
I help companies navigate the messy middle of product growth. Whether you are an ambitious eCommerce brand looking to optimize conversion, a product team trying to maximize your investment to build the right product experience, or a scaling organization exploring the power of AI, I bridge the gap between high-level strategy and tactical execution.
With over 14 years of experience leading digital product lines for global giants like Walgreens, Panasonic, and iHerb, combined with the raw grit of building my entrepreneurial multi-channel eCommerce ventures, I know what it takes to scale products that succeed in this market.
WHO I SERVE
SMALL TO MIDSIZE BUSINESSES
Health Tech & Wellness
E-commerce & Marketplaces
Direct-to-Consumer (DTC) Brands
Professional Service Firms
Clean Energy & Sustainability Tech
More...
NON-PROFITS
Faith-Based Organizations
Humanitarian & Disaster Relief
Healthcare Systems & Hospitals
Civic Tech & Government Services
Public Lands & State Parks
More...
"My digital products are FALLING BEHIND my competition..." 📉
"Is my product roadmap... ok?"
Great mission, mediocre website that just... kind of works?
"Why do I have high traffic but LOW CONVERSION? 🧐"
"What AI tools do I need?"
Product Expertise
Driving growth for global leaders like Walgreens, Panasonic, and iHerb, as well as scaling my own eCommerce and AI ventures from the ground up. I bridge the gap between enterprise-level strategy and lean startup agility.
AI Strategies & Product Development
Leverage AI to build web products, analyze complex business problems, and maximize operations efficiencies
Mobile Apps & Mobile Websites
Building 0-1 mobile products to more than $500M annual revenue 🚀, and redesigned mobile web to >25M monthly visits
Research and Innovate
Build "real" solutions based on qualitative and quantitative data, and deliver the right features and UX for the customers
eCommerce Expertise and more
Expert in eCommerce through corporate and entrepreneurial experiences - strategy, roadmap, and execution
$5B+
100+
Revenue generated through products
Businesses and partnerships connected
Services
1. Product Audit
A 1-2 week deep dive into your current digital products with a report on product strategy, UX, roadmap, growth opportunities, and more.
2. Product Launchpad (from 0-1)
Let's convert an idea, a spark, or a vision into a functional MVP. Let's map it out and build the experience together!
Weekly high-level strategy and mentorship for your product and other cross-functional teams
3. Fractional Product Leadership
Expert product experience on demand - without the executive overhea. Click any of the below 3 services to learn more 👇
Build & Connect
With 14+ years in digital product management, 9 years in engineering, and the passion in connecting with people, I bring experience to help you solve user pain points, build your products right, and thrive in this tech-driven landscape. Let's connect!
Message me and book a FREE intro call
© 2026. All rights reserved.