About Peter

I'm a product leader with 14+ years building and scaling digital products at Walgreens, iHerb, and Panasonic — work that's generated over $5B in product revenue. Based in Orange County, I bring that same enterprise-caliber leadership to local ambitious HealthTech, eCommerce companies, and nonprofit organizations. I am a "player-coach" who is hands-on enough to ship a 0-to-1 MVP, senior enough to run product strategy as your fractional Head of Product. I developed the H.U.M.A.N product framework, which I use daily to help organizations create the most engaging human-centric digital products.

I believe technology is only as valuable as the lives it improves. That conviction, an Engineering background, and an MBA from UC Irvine shape how I work — with the technical fluency to go deep and the heart to serve the people you serve.

Corporate Product Experience

Massive Scale & Revenue Growth: I have managed digital initiatives for 120M+ loyalty members at Walgreens and scaled eCommerce products at iHerb that generated over $500M in annual revenue across 180 countries.
Cross-Industry Versatility: My expertise spans high-compliance and high-complexity sectors, including HealthTech, global eCommerce, Real Estate, Avionics, and more.
Disruptive Innovation: I led the redesign of a $500M SaaS platform for HR services and introduced industry-disrupting mobile features like remote bidding for real estate investors.
Agile Leadership at Scale: I am an expert in Agile, Scrum, and SAFe (Scaled Agile Framework) methodologies, with a proven ability to evangelize empowered product teams and streamline processes for on-time delivery in complex environments.

Entrepreneurial Grit & Execution

Ecommerce Founder: I built and scaled my own eCommerce venture from the ground up, managing the end-to-end lifecycle across Shopify and Amazon. This hands-on experience in multi-channel retail, logistics, and digital marketing allows me to provide consulting that is grounded in the reality of running a profitable business.
Agentic Engineering and Intent-driven Development Expert: I am at the forefront of the AI development revolution. I use advanced LLMs and AI tools (Claude Code, Google AI Studio, Cursor, Replit, etc.)—to rapidly prototype, build, and launch SaaS products. By combining my 14 years of product theory with these cutting-edge tools, I can move from concept to functional code with unprecedented speed, helping my clients stay ahead of the technology curve.

Education

Master of Business Administration (MBA) | University of California, Irvine
Master of Engineering, Electrical Engineering | University of Maryland, College Park

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The H.U.M.A.N Framework

I developed the H.U.M.A.N. framework for building digital products — grounded in data (qualitative and quantitative) to guide decisions, empathy to understand what customers are actually experiencing, AI to prototype and experiment quickly, and curiosity to keep improving.