About Peter

I am a "player-coach" product leader dedicated to building next-generation digital platforms that combine technical precision with human-centric experiences. My career is defined by a dual mastery of scaling 0-to-1 startups and optimizing digital products for millions of users. With a foundational background in Electrical Engineering and an MBA, I offer a rare blend of technical fluency and strategic business acumen

Corporate Product Experience

  • Massive Scale & Revenue Growth: I have managed digital initiatives for 120M+ loyalty members at Walgreens and scaled eCommerce products at iHerb that generated over $500M in annual revenue across 180 countries.

  • Cross-Industry Versatility: My expertise spans high-compliance and high-complexity sectors, including HealthTech, global eCommerce, Real Estate, Avionics, and more.

  • Disruptive Innovation: I led the redesign of a $500M SaaS platform for HR services and introduced industry-disrupting mobile features like remote bidding for real estate investors.

  • Agile Leadership at Scale: I am an expert in Agile, Scrum, and SAFe (Scaled Agile Framework) methodologies, with a proven ability to evangelize empowered product teams and streamline processes for on-time delivery in complex environments.

Entrepreneurial Grit & Execution

  • Ecommerce Founder: I built and scaled my own eCommerce venture from the ground up, managing the end-to-end lifecycle across Shopify and Amazon. This hands-on experience in multi-channel retail, logistics, and digital marketing allows me to provide consulting that is grounded in the reality of running a profitable business.

  • SaaS Builder & "Vibe Coding" Expert: I am at the forefront of the AI development revolution. I leverage "vibe coding"—using advanced LLMs and AI tools (Claude, ChatGPT, Gemini, Cursor, and Replit)—to rapidly prototype, build, and launch SaaS products. By combining my 14 years of product theory with these cutting-edge tools, I can move from concept to functional code with unprecedented speed, helping my clients stay ahead of the technology curve.

Education

  • Master of Business Administration (MBA) | University of California, Irvine

  • Master of Engineering, Electrical Engineering | University of Maryland, College Park

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