About Peter

I'm a product leader with 15+ years building and scaling digital products at iHerb, Walgreens, and Panasonic — work that's generated over $3B in product revenue. I also built and scaled my eCommerce business on Amazon & Shopify. Based in Orange County, I bring that same enterprise-caliber leadership to local ambitious eCommerce companies. I am a "player-coach" who is hands-on enough to ship a 0-to-1 MVP, senior enough to run product strategy as your fractional Head of Product. I developed the H.U.M.A.N product framework, which I use daily to help organizations create the most engaging human-centric digital eCommerce products.

Corporate Product Experience

Massive Scale & Revenue Growth: I have built & scaled eCommerce products at iHerb that generated over $500M in annual revenue across 180 countries, and managed digital initiatives for 120M+ loyalty members at Walgreens.
Cross-Industry Versatility: My expertise spans high-compliance and high-complexity sectors, including global eCommerce, HealthTech, Real Estate, Avionics, and more.
Agile Leadership at Scale: I am an expert in Agile, Scrum, and SAFe (Scaled Agile Framework) methodologies, with a proven ability to evangelize empowered product teams and streamline processes for on-time delivery in complex environments.

Entrepreneurial Grit & Execution

Ecommerce Founder: I built and scaled my own eCommerce venture from the ground up, managing the end-to-end lifecycle across Shopify and Amazon. This hands-on experience in multi-channel retail, logistics, and digital marketing allows me to provide consulting that is grounded in the reality of running a profitable business.
Agentic Engineering and Intent-driven Development Expert: I am at the forefront of the AI development revolution. I use advanced LLMs and AI tools (Claude Code, Google AI Studio, Cursor, Replit, etc.)—to rapidly prototype, build, and launch SaaS products. By combining my 15+ years of product theory with these cutting-edge tools, I can move from concept to functional code with unprecedented speed, helping my clients stay ahead of the technology curve.

Education

Master of Business Administration (MBA) | University of California, Irvine
Master of Engineering, Electrical Engineering | University of Maryland, College Park

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The H.U.M.A.N Framework

I developed the H.U.M.A.N. framework for building digital products — grounded in data (qualitative and quantitative) to guide decisions, empathy to understand what customers are actually experiencing, AI to prototype and experiment quickly, and curiosity to keep improving.