Product Audit

Audit Menu

A 1-2 week intensive focus on your most critical product challenges.

1. The Growth & Conversion Audit

Drawing on my experience with iHerb (Ecommerce) and my own Shopify/Amazon ventures, I perform a rigorous analysis of your user funnel looking for friction, retention loops, and multi-channel attribution. I’ll show you how to apply enterprise-grade frameworks to your lean stack to maximize your ROI.

2. The UX & Product-Market Fit Pulse Check

Insights from HealthTech, Avionics, and Real Estate—where precision is non-negotiable. I provide a deep dive into user personas and friction points, whether you are dealing with high-stakes professional tools or the emotional journey of a health-related inquiry. I’ll show you how to simplify complex workflows to increase NPS.

Workflow Simplification Map
Persona-Friction Matrix
NPS Lever Guide

3. Strategic Roadmap & Prioritization Alignment

Many teams fail not because they lack ideas, but because they lack focus. I help you cut through the noise of competing priorities, from a 3rd party perspective. It's hard to see clearly when we're in the middle of everything, and my objective view can help you and your organization find the way. Applying the same rigorous roadmap frameworks I used at Walgreens and Panasonic, I evaluate your current backlog against your business goals. We will rank your initiatives by impact vs. effort, ensuring your resources are focused on the "Big Bets" that will actually move the needle this year.

The Deliverables

In 10 business days, you will receive:

1. The 90-Minute Debrief

A high-level UX teardown of your product’s critical paths. I identify exactly where customers are dropping off and provide specific, actionable fixes to improve conversion, retention, and to achieve your goals (e.g metrics).

2. The "Action Over Everything" Report

The Top 3 Wins: The high-impact changes you should make this month to see immediate results.
The Friction Map: A visual guide showing exactly where your customers/audience are getting stuck and how to clear the path.
The Prioritized Backlog (high-level): A simple list of tasks ranked by "Bang for your Buck," so you know exactly where to spend your next dollar of budget or hour of time.

3. The Executieve Mission Summary

A one-page summary designed for your Board of Directors, investors, or leadership team. It translates my technical findings into Business Value (ROI) or Mission Impact, making it easy for you to get buy-in for your next steps.