Product Audit

Audit Menu

A 1-2 week intensive focus on your most critical product challenges ($3k-$6k)

1. The Growth & Conversion Audit

Drawing on my 14+ years of product experience and my own Shopify/Amazon ventures, I dig into where you're leaving money on the table and how you can drive more revenue. I will go into conversion touchpoints, onboarding experience, pricing pages, and retention signals, to identify where revenue opportunities are being missed. I’ll show you how to apply enterprise-grade frameworks to your lean stack to maximize your ROI. And we will follow my H.U.M.A.N framework.

2. The UX & Product-Market Fit Pulse Check

Insights from HealthTech, eCommerce, Real Estate, etc. —where precision is non-negotiable. Does your product genuinely resonate — or are customers quietly walking away? I assess your end-to-end user journey, feature value, usability friction points, and customer sentiment (when available) to give you an honest read on whether your experience is meeting the bar your customers expect.

3. Strategic Roadmap & Prioritization Alignment

Many teams fail not because they lack ideas, but because they lack focus. I help you cut through the noise of competing priorities, from a 3rd party perspective. It's hard to see clearly when we're in the middle of everything, and my objective view can help you and your organization find the way. Applying the same rigorous roadmap frameworks I used at various successful corporations, I evaluate your current backlog against your business goals. We will rank your initiatives by impact vs. effort, ensuring your resources are focused on the "Big Bets" that will actually move the needle this year.

The Deliverables

In 1-2 weeks, you will receive:

If You Choose One Audit Area:

Focused findings report for your selected area
Prioritized recommendations ranked by business impact
Quick wins identified with clear rationale
30-day action plan with immediate next steps
Live 60-minute readout session with your leadership team

If You Choose the Full Audit (All 3 Areas):

Prioritized findings across all three audit areas ranked by business impact
Conversion and funnel analysis with specific revenue leakage points and quick wins
UX recommendations with friction points mapped and improvement opportunities prioritized
Product-market fit assessment with an honest read on where you stand and what signals to watch
Competitive benchmarking summary showing how your product stacks up in your market
Roadmap audit findings with stakeholder misalignment surfaced and sequencing recommendations
Prioritization framework tailored to your team so better build decisions outlast the engagement
90-day action plan with clear sequenced next steps across product, UX, and strategy
Live 60-minute readout session with your leadership team to walk through findings and answer questions
Optional 30-day follow-up call to review progress and adjust course if needed