Who I Serve

After more than a decade leading product growth for global giants like Walgreens and Panasonic, as well as building my own Ecommerce business, I realized my greatest impact wasn't in making the big bigger—it was in bringing those same "world-class" strategies to the organizations that actually move the needle for communities and local economies.

I believe that Small and Midsize Business (SMBs) and Non-Profits and deserve the same sophisticated product thinking as a Fortune 500 company. My mission is to bridge that gap, using my experience to help you automate the mundane, optimize your product growth, and scale your impact without the enterprise price tag.

Nonprofit Organizations

Maximized Impact. Minimized Overhead. For nonprofits, the greatest operational challenge is often the "efficiency trap"—spending critical staff hours battling clunky digital products, outdated donor portals, and manual workflows instead of advancing your core cause. My personal mission is simple: I want to use the enterprise-grade product skills I've honed over the last decade to empower organizations that are actively doing good in the world. Your mission requires maximizing every dollar and hour, and my goal is to modernize your digital footprint so your team can spend less time managing software and more time changing the world.

• Healthcare Systems & Hospitals: For regional hospitals and specialty clinics seeking to modernize patient portals, digital check-in flows, and post-discharge engagement.

• Public Lands & State Parks: For park systems needing to modernize reservation platforms, digital trail maps, and permit systems to handle high volume while remaining accessible.

• Faith-Based Organizations: For churches and ministries looking to modernize their "digital front door," mobile apps, and community engagement funnels.

• Humanitarian & Disaster Relief: For organizations requiring enterprise-grade systems for resource coordination, donation tracking, and volunteer management.

• Civic Tech & Government Services: For public interest groups focused on reinventing how government agencies serve families and patients in today's digital world.

Small/Midsize Businesses

Product Growth Strategies for Lean Teams. Ambitious SMBs and growing brands face the constant pressure of scaling operations while delivering flawless digital experiences to compete. Your primary concern is often finding the hidden leaks in your customer journey—across both your mobile applications and desktop web platforms—without over-engineering a solution or bloating your budget. You need enterprise-grade strategy, but with startup agility. Whether we are optimizing a complex desktop checkout flow, validating a new mobile app idea, or streamlining your internal product development, I act as your strategic builder.

• Mission-Driven Health Tech & Wellness: For clinics or startups building patient portals, telehealth tools, or health-tracking apps that require a high degree of empathy and data security.

• E-commerce & Niche Marketplaces: For retailers looking to scale global operations or transition from basic storefronts to high-converting, mobile-first ecosystems.

• Direct-to-Consumer (DTC) Brands: For subscription or standard DTC companies focused on improving the post-purchase user journey and long-term customer retention.

• Professional Service Firms: For legal, real estate, or consulting agencies moving from manual workflows to proprietary automated client platforms.

• Clean Energy & Sustainability Tech: For residential solar providers or green-tech hardware companies needing a consumer-facing interface for energy monitoring.