Experience in Diverse Industries
Scaling Digital Products
With over a decade of digital product management experience, I have built a career with the ability to take strategies from one industry and adapt them to solve unique challenges in another. My journey is anchored by high-impact leadership at industry giants like Walgreens and iHerb. At Walgreens, I led loyalty and communication initiatives for a massive digital and in-store ecosystem, serving over 120 million members. This involved designing product strategies that bridged the gap between complex health experiences and rewarding user engagement. At iHerb, I spent over five years defining the roadmap for 0-to-1 eCommerce products that expanded the company’s reach to 180 countries. I was responsible for mobile products that generated over $500 million in annual revenue, managing everything from user experience to global distribution at a scale of 25 million monthly sessions.
Entrepreneurial Grit & Execution
Beyond my corporate leadership, I am an active builder who thrives on the challenge of the "0-to-1" journey. I successfully founded and scaled my own eCommerce business, managing the end-to-end lifecycle across Shopify and Amazon. This hands-on experience in multi-channel retail and digital marketing allows me to provide consulting that is grounded in the operational reality of running a profitable business—from logistics to conversion optimization. Furthermore, I have embraced the modern "builder" mindset by developing my own SaaS products using "vibe coding" and AI-assisted development. By leveraging advanced tools like ChatGPT, Gemini, Cursor, and Replit, I bridge the gap between high-level strategy and functional code, enabling me to prototype and launch products with unprecedented speed.
Stratetic Adaptibility Across Industries
I thrive on the challenge of entering new domains because I view every industry as a fresh opportunity to apply my "player-coach" mindset. Whether I was introducing disruptive features like remote bidding for real estate investors at Auction.com or leading digital transformation for wireless content distribution at Panasonic, my approach has always been to learn the nuances of the customer journey from the ground up. I leverage a high-level strategic toolkit—ranging from SAFe Agile and Scrum frameworks in enterprise settings to lean AI-driven workflows for my own ventures. My motivation is driven by a deep love for learning and a desire to constantly challenge my own strategic boundaries, bringing a battle-tested perspective to every organization I partner with.
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